La Casera

To solve this, we created a bold label redesign with brighter colors, juicy apple visuals, and playful typography that gave the drink a vibrant, modern personality.

The visual refresh was just the beginning, it was supported by dynamic brand activations, including social media challenges, pop-up experiences, and influencer partnerships. This full-scale effort, blending design and promotion, reignited interest in the brand and drove a 10% increase in sales.